PhoenixOktoberFest

Route-To-Market Checklist

Checklist Details

  • CategoryChecklist.
  • TopicRoute-to-market checklist.
  • Author
  • PostedTue, Feb 18th 2020 10:21 AM
  • Formatjpg/jpeg

A checklist has little value if it is not reviewed and tested with the person that is going to use it. If it is your own checklist, you should test it (go through it) to make sure it is workable, makes sense, and it achieves the purpose for which it is intended. With anyone else, take them through it (rehearse it) to make sure they understand what the checklist is used for and how and when to use it.

The checklist also ensures that mistakes are minimized, time is well spent, revenue is optimal, and the customer is well taken care of. As for the latter, how would you feel if the clerk forgot to enter the serial number of the appliance you bought and your warranty was not in the system? A checklist makes sure that necessary steps are accomplished in the correct order.

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